Sunkist Freshly Picked Concert

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A key visual created for Sunkist Freshly Picked Concert, a concert that invited emerging bands to submit their music for the opportunity to be discovered and further supported in their artistic development.

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The concept compares the selection of promising new bands to picking the freshest, finest, and most distinctive oranges. The visual elements express freshness, energy, and the diversity of emerging musical talent, while connecting with the identity of Sunkist, the project’s sponsor.

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The key visual was used across the concert’s promotional materials in both online and offline media.